THE FOLLOWING TEXT IS THE DRAFT FOR THE 30 DAY KICKSTARTER CAMPAIGN WE ARE STARTING IN ONE WEEK, FEBRUARY 23RD.
(I can send the KS campaign draft link sent to you, to provide feedback on that page, so I can make the best presentation possible. THANKS!)
My name is Chris MacLuckie. In 2014, I decided to ride down to Guatemala by horse. I had lived there before and thought it was time to go back. I gave myself a 3 year timeline to prepare for the long trip and finally took off with my purebred Morgan mare Roxy on September 4th, 2017.
Over 375 days, from Canada to Guatemala, thru all kinds of weather, travelling on all types of roads and paths, visiting and meeting all sorts of people and eating all offerings of foods, WE ROCKED IT…
But WHY? And HOW?…
I knew I was going to write a book about the trip well before hand, but I wasn’t sure how it was going to be printed and published. I looked into my options and decided on printing my photo books with Blurb, and promoting them on Kickstarter.
My goal isn’t to sell millions of books. I want to get the best quality product I can out to the fans and followers who have been by our side as we travelled southward.
I chose to split the books into 2 as I realized I have a lot of technical experience and knowledge regarding SOLO and BAREFOOT horse travel. There is a small yet keen market for this information. But by the same token, the average person wants to know more about the trip in general….
250 PHOTOS AND STORIES answers the essential questions with the best pictures and stories from the trip. If you like horses, travel, adventures, photographs and funny stories, this one’s for you.
THE ESSENTIAL GUIDE TO SOLO HORSE TRAVEL goes into more detail about how to do a long distance solo horse ride. Solo horse travel is not for everyone – you AND your horse need serious grit, and SERIOUS preparation.
I chose to campaign with Kickstarter to share an opportunity to buy one or either book at lower than retail, as well as offering deeper discounts for multiple book purchases. It also allows me creative freedom: I get to choose the best photos from over 10000, and to tell the most memorable stories out of thousands. I’m free to present the trip in a way that reveals the heart and soul of our efforts.
As I write this I’m editing about 500 of the best pics, and writing the stories to accompany them. This will continue for the next couple months until the books are completed, proofed and shipped out!
The 2 books will be printed ONCE on a limited run. THEY ARE LIMITED SPECIAL EDITIONS. As few as 50, and up to 300 of each will be printed.
50 OF EACH ARE BEING OFFERED ON THIS KICKSTARTER CAMPAIGN FOR AN EARLY BIRD PRICE OF $25 and $55 CAD ($19 and $45 USD).
WE ARE OFFERING MULTIPLE BOOKS FOR AN EVEN LOWER PRICE. THIS LIMITED TIME SPECIAL WILL BE IN EFFECT UNTIL MARCH 2ND.
Once the early birds are gone, the books are still available at a slightly higher price until the campaign finishes. Check out the REWARDS for the different book purchase options. (There are on the kickstarter page).
After the campaign is over, there may be a few dozen available for sale online on my website, retailing at $30 and $60 USD respectively.
HOW TO PURCHASE A BOOK.
The 2 books offered here are being printed by www.blurb.com They offer some of the highest quality photo book print quality of any publisher. Feel free to research their reviews online. The books will be printed on high quality photography paper.
250 PHOTOS AND STORIES will be printed on 100# Premium Matte (148 GSM) paper and THE ESSENTIAL GUIDE on 80# Semi Matte (118 GSM).
250 PHOTOS AND STORIES will be sized at 10″ by 8″ and feature an imagewrap hardcover.
THE ESSENTIAL GUIDE will be a softcover sized at 7″ by 7″.
I am not cutting any corners on this project. That’s the main advantage of doing a limited special edition, one off print run – I can focus on making a top quality product for those who really want it.
After this campaign is over, IF there is a huge demand for more books, I will probably have another run printed. However, there is no guarantee they will be printed at this paper or resolution quality.
So, in other words, THIS IS YOUR EXCLUSIVE CHANCE TO GET A COPY OF EITHER OF THE 5000 MILES OF HOPE PHOTO BOOKS AT THE HIGHEST QUALITY AND BEST PRICE POSSIBLE.
To give you an idea of the types of photos we will be featuring check out @5000milesofhope on Facebook and Instagram. We also have a couple blog posts with some edited albums.
ON THE CAMPAIGN PAGE, THE BOOKS ARE DESCRIBED IN MORE DETAILS, PRETTY MUCH THE SAME DESCRIPTION AS LAST WEEKS POST.
Also, on the campaign page, it shows the different reward/ pledge levels. Basically, they are different buying options: ebook, softcover, hardcover, multiple copies, etc. Like I said, I can email out a link to the draft, so you can see the page with all the pics and reward levels etc.